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Branding is more than just creating a logo. Your brand is the identity of your business. Every way you reach your clients and potential clients, whether you use your logo, marketing strategy or the product itself, is through your brand.
Here’s a test you can try: choose a product or company, and think of a photographic scene that represents its brand. The more clearly that brand has established its photographic identity, the easier (and more specific) that photo will be.